Growing for Generations

To compete in today’s fast-changing retail, foodservice, and consumer landscape, Farm Fresh Direct is powered by multi-generational family farms that have grown into one of the largest fresh market growers and shippers of potatoes, sweet potatoes, and onions in the U.S.

Rooted in family legacy, our next generation of growers is committed to pushing the boundaries of innovation—from regenerative, sustainable practices to cutting-edge technology and raising the next generation of agricultural leaders. Our family farms are united by one mission: to protect the planet through climate-smart farming, soil health, and resource efficiency.