Growing By Giving
La Pasadera, meaning “Stepping Stone” in Spanish, is a program created by Farm Fresh Direct to positively impact the lives of our employees, their dependents, and the communities where they live. Often, people just need help taking the first step before they can take off and do great things. This program focuses on community involvement and the health and well-being of the agricultural labor workforce.
Our goal is to create opportunities for our workers and their families—opportunities that may not come their way otherwise. Here are some of the ways we’ve been able to help:
- Sponsor Agricultural Events
- Annual Scholarships
- Tuition Assistance
- Emergency Assistance
- Networking with other Agencies
- Partnerships within the Community
- Appreciation Dinners
- Recreation
- Vision Program
The FarmLink Project
As one of the early contributors to the FarmLink Project, Farm Fresh Direct is proud to stand alongside other leading growers and packers across the country in the fight against food waste and hunger. In 2024 alone, we donated over one million pounds of potatoes to this initiative. FarmLink helps connect our surplus produce to food banks across America, ensuring it reaches those who need it most.
As a grower-owned company, we are natural stewards of the land. Food is the number one material found in landfills, and for every 10 pounds of food produced, 4 pounds are wasted. This wasted food represents not only lost nutrition—but also wasted packaging, energy, transportation, labor, land, and water.
