At Farm Fresh Direct, we can hardly contain our excitement. We have just launched a fresh new look for our firmly established but evolving brand. Our trusted network of multi-generational family potato farms continues to provide a consistent supply of potatoes to store shelves, but we felt it was time to freshen our look to match our innovative spirit and long-term vision. The new look expresses our next generation of growers’ style and commitment to embracing new ideas and more efficient ways of making the family farm accessible to everyone.