Today’s consumers are looking for speed and convenience in the kitchen. In order to help out “time-strapped” customers, convenience potato products such as Express Bake PotatOH! and PotatOH! Steamer make meal prep quick and easy. Both products offer delicious-tasting traditional potatoes as well as sweet potatoes and organics. Farm Fresh Direct was the first to introduce the individually wrapped microwave potato, and we are still the category leader.