Growing for Generations

To compete in today’s fast-changing retail, foodservice, and consumer landscape, Farm Fresh Direct is powered by multi-generational family farms that have grown into one of the largest fresh market growers and shippers of potatoes, sweet potatoes, and onions in the U.S.

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Rooted in family legacy, our next generation of growers is committed to pushing the boundaries of innovation—from regenerative, sustainable practices to cutting-edge technology and raising the next generation of agricultural leaders. Our family farms are united by one mission: to protect the planet through climate-smart farming, soil health, and resource efficiency.