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Our Growing Product Line
As one of the largest fresh market potato providers and grower-owned shippers of fresh conventional and organic potatoes in the U.S., Farm Fresh Direct is very responsive to today’s ever-changing consumers, their need for convenience, and their desire for more organic choices.
As our commitment to growth continues, we strive to increase our production and offerings of conventional, organic, specialty, and convenience produce.
Conventional
At Farm Fresh Direct our Commitment to innovation ensures that from the field to your shelf, we're always delivering the freshest, most convenient and most sustainable potato solutions.
Organic
At Farm Fresh Direct, we realized early on that organics were a trend, not a fad, and began an aggressive plan of certifying our land and our facilities. We strongly believe that our growers’ passion for their organic farms will play a leading role in building a better future. Organic potatoes are roughly 3% of potatoes sales nationally. At Farm Fresh Direct, we over index with 10% of our potato sales being organics.
Creamers
Delivering gourmet quality with our premium creamer potatoes, perfect for elevating any meal.
Export
At Farm Fresh Direct, our export program shares the best of our high-quality potatoes with customers around the world. Grown by family farms that have cared for the land for generations, our potatoes are produced with a focus on sustainability, soil health, and stewardship. Each harvest carries a unique story—rooted in tradition, care, and commitment to quality. By emphasizing premium standards and responsible farming, we aim to deliver exceptional flavor today while preserving the land for future generations.
Today’s consumers are looking for speed and convenience in the kitchen. In order to help out “time-strapped” customers, convenience potato products such as Express Bake PotatOH! and PotatOH! Steamer make meal prep quick and easy. Both products offer delicious-tasting traditional potatoes as well as sweet potatoes and organics. Farm Fresh Direct was the first to introduce the individually wrapped microwave potato, and we are still the category leader.